Cloud gaming is heading mainstream, as Walmart announced this week that it has agreed in principle with Gaikai Digital that will bring a cloud gaming platform to the mega-retailer. Prospective customers will be able to try out demos of games on the Walmart’s online Game Center before purchasing.
Since Gaikai hosts and runs games from its own servers, customers need not be concerned about performance on a low-end PC.
Gaikai Digital has already agreed to details with Electoronic Arts and has plans to partner with many other publishers in the near future. According to the company site, Gaikai claims that its servers allow for a seamless gaming experience:
Gaikai is an open cloud gaming platform that lets gamers play the latest games (like Mass Effect 2 and Sims 3) instantly on any internet-connected device. No game downloads or installers. Just click and play.
Gaikai accelerates digital revenue growth with a cloud-based distribution platform that powers the entire lifecycle of your direct-to-consumer business, from discovery to delivery.
Gaikai’s gaming cloud is the world’s only open high-performance interactive entertainment network for gamers, publishers, retailers, and affiliates. We’ve established 24 data centers in 12 countries, and we’re adding more all the time. We give publishers, retailers and affiliates more qualified customers, faster. And we deliver awesome game experiences through a stream, or via our patent-pending perceptive downloader technology.
No official launch date has been announced, but Gaikai integration to Walmart’s online Game Center has already begun.